Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset
A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption. We conducted an online experimental design (mental accounting: windfall...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Frontiers Media S.A.
2023-07-01
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| Series: | Frontiers in Psychology |
| Assuntos: | |
| Acceso en liña: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1162916/full |
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