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Impact of strategic scenario planning on marketing competitive strategies: An applied study in tourism service in social media

The rise of the internet in the tourism sector is no longer a surprise. Not only has it transformed the way of getting a hotel to the target audience through the network, but it has also transformed the way the organization works. It is precisely the tourism sector that has most noticed the impact o...

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Bibliografiska uppgifter
Huvudupphov: Assist. Prof. Bushra Shakir Al-Shukri, Assist. Prof. Dr. Intisar Abbas Hammadi Al-Dulaimi, Assist. Lect. Hayder Abdulmohsin Mijbas
Materialtyp: Artigo
Språk:Inglês
Utgiven: AfricaJournals 2020-01-01
Serie:African Journal of Hospitality, Tourism and Leisure
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Länkar:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_22_vol_9_1__2020_iraq.pdf
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