Strategic marketing – some conceptual and operational reviews from structured marketing works
Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business. This article focuses on presenting some...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Bacău
2009-12-01
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| coleção: | Studies and Scientific Researches: Economics Edition |
| Assuntos: | |
| Acesso em linha: | http://sceco.ub.ro/index.php/SCECO/article/view/45 |
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