A Study on the Feasibility of Applying the 4P Model of Marketing in Khuzestan Public Libraries from the Viewpoints of the Library Managers and Librarians
Purpose: This research aims to examine the viewpoints of managers and librarians of Khuzestan public libraries in relation to the application of the 4P model of marketing in these libraries. Methodology: This is a descriptive research and uses the measurement method. Data was gathered by means of a...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Persa |
| Published: |
Iran Public Libraries Foundation
2014-03-01
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| Series: | تحقیقات اطلاعرسانی و کتابخانههای عمومی |
| Subjects: | |
| Online Access: | http://publij.ir/article-1-1097-en.pdf |
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