Lethal Brands: How VEOs Build Reputations

ISIS has run the most effective social media marketing campaign in history. In fact, violent extremist organizations (VEOs) market their ideology and organizations to a global audience in ways that rival even the savviest of conventional organizations. However, applying marketing theory and methodol...

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Autors principals:	Gina Scott Ligon, Mackenzie Harms, Douglas C. Derrick
Format:	Artigo
Idioma:	Inglês
Publicat:	Henley-Putnam University 2015-06-01
Col·lecció:	Journal of Strategic Security
Matèries:	Asymmetric warfare Counterintelligence Counterterrorism Cybersecurity Homeland security Information operations Nonstate actors Strategic communications Terrorism / counterterrorism Violent extremism
Accés en línia:	http://scholarcommons.usf.edu/jss/vol8/iss1/3/
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