A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform

The rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors in this demographic, using the Shopee video platfo...

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Detalhes bibliográficos

Principais autores:	Thi Thuy An Ngo, Hoang Lan Thanh Nguyen, Hoang Phi Nguyen, Ho Truc Anh Mai, Thi Huyen Tran Mai, Phuoc Long Hoang
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2024-08-01
coleção:	Heliyon
Assuntos:	Online impulsive buying Shopee video Arousal and pleasure Time pressure Quantity pressure Economic benefits
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S2405844024117744
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