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PERCEPÇÃO SOBRE ATRIBUTOS DE SUSTENTABILIDADE EM UM VAREJO SUPERMERCADISTA

The labels and certificates are a response from the retail to consumer’s needs for enhanced monitoring of quality and food safety.There are several types of labels found in retail, some are specific to the attribute related to the origin of the product and others attest various intrinsic and extrins...

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Збережено в:
Автори: Christiano França da Cunha, Eduardo Eugênio Spers, Decio Zylbersztajn
Формат: Artigo
Мова:Inglês
Опубліковано: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2011-11-01
Серія:RAE: Revista de Administração de Empresas
Предмети:
Private label
Marketing
Means-end chains
Factor analysis
Traceability
Онлайн доступ:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600004.pdf
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