Strategic optimization of artificial intelligence for marketing communications in the creative industry

Artificial intelligence (AI) has become an agent of change in marketing communication and in the creative industries. This study explores the growing role of AI in content personalization, marketing automation, and consumer data analysis. Beyond its various advantages, the application of AI can also...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолч:	Faustyna Faustyna
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2025-07-01
Цуврал:	Jurnal Aspikom
Нөхцлүүд:	artificial intelligence (ai), marketing strategy, creative industry.
Онлайн хандалт:	https://jurnalaspikom.org/index.php/aspikom/article/view/1589
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!