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GUIDELINES FOR THE SERVICE QUALITY DEVELOPMENT OF SMALL BOUTIQUE HOTELS THAT ATTRACT DOMESTIC WORKCATION TOURISTS: THE CASE OF PATTAYA CITY, THAILAND

The aims of this study are to 1) study the level of service quality of small boutique hotels in Pattaya City, (2) study the behaviors of Domestic workcation tourists at small boutique hotels in Pattaya City, and (3) suggest guidelines for the service quality development of small boutique hotels th...

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Principais autores: Chayapoj LEE-ANANT, Phornprom RUNGREAUNG
Formato: Artigo
Idioma:Inglês
Publicado em: Editura Universităţii din Oradea 2024-08-01
coleção:Geo Journal of Tourism and Geosites
Assuntos:
service quality development
small boutique hotels
workcation tourists
tourism
hospitality
service industries
pattaya city; thailand
Acesso em linha:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55305-1277.pdf
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