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Entrepreneurial Traits and Innovation as Predictors of Business Performance: A Study of Women-Owned Microenterprises in Rural Agam Regency

This study examines how entrepreneurial traits—risk-taking and need for achievement—influence the performance of rural women-owned microenterprises in Indonesia, with innovation as a mediating variable. Grounded in trait theory and McClelland’s Theory of Needs, it integrates psychological and behavi...

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Principais autores: Feta Maharni, Donard Games, Ratni Prima Lita
Format: Artigo
Sprog:Inglês
Udgivet: The Management Institute, Faculty of Economics, Universitas Andalas 2025-07-01
Serier:AMAR (Andalas Management Review)
Fag:
Entrepreneurial Traits
Innovation
Rural Entrepreneurship
Women Entrepreneurs
Risk-Taking
Achievement Motivation
Online adgang:http://amareview.fekon.unand.ac.id/index.php/amar/article/view/218
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