The interactive effect of affectionate nicknames and streamer type on streamer attitude in E-commerce live streaming: the mediating role of psychological closeness
BackgroundWith the widespread application of Artificial Intelligence technology in the field of E-commerce, human–machine relationships have attracted considerable attention within the field of psychology. Address forms, as crucial linguistic cues, have shown notable progress in advancing research o...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Frontiers Media S.A.
2024-12-01
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| Schriftenreihe: | Frontiers in Psychology |
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| Online-Zugang: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1498235/full |
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