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Literarische Ausdrucksmittel bei der Übersetzung von Werbung aus didaktischer Perspektive. Literariness of the advertisement in the translation training.

The author shows the methods, technics and principles of the developing oft the translatory competences on the concrete translation of the advertisement with the outstanding intertextuality. His didactic model of the transtatory training gives accent on the unambiguous definition of the target reci...

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Detalhes bibliográficos
Autor principal: Zbyněk Fišer
Formato: Artigo
Idioma:Alemão
Publicado em: Adam Mickiewicz University, Poznan 2016-01-01
coleção:Glottodidactica
Assuntos:
Acesso em linha:https://pressto.amu.edu.pl/index.php/gl/article/view/6882
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