Digital trust and consumer psychology: A robust analysis of youth entrepreneurship in emerging Indian markets
The paper examines the changing nature of consumer behaviour in the digital business age, and how digital platforms, marketing approaches, and behavioural economics are influencing the relationship between the youth entrepreneurs and contemporary consumers. It was a quantitative study that was carri...
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| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
General Association of Economists from Romania
2026-06-01
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| Serie: | Theoretical and Applied Economics |
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| Länkar: |
http://store.ectap.ro/articole/1926.pdf
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