Sustainable Innovation in the Digital Age: Analyzing the Motivations of the Young Generation in Joining the Sharing Economy
The main goal of the article is to identify the most important motives of young consumers in Georgia to participate in business models of the sharing economy (car-, ride-, accommodation-, tool-, meal-, tech-, and fashion-sharing), as well as to justify the dominant form of participation (as users or...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
The Academic Research and Publishing UG (i. G.) (AR&P) LLC
2024-07-01
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| Series: | SocioEconomic Challenges |
| Assuntos: | |
| Acceso en liña: | https://armgpublishing.com/wp-content/uploads/2024/07/1.pdf |
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