Les formats-manif de l’industrie de la mode : stéréotypes et trivialité
Facing several controversial situations, fashion industry is often obliged to develop communication strategies in order to dissolve negative representations related to its management. Advertising can be a positive partner as long as it proposes uncommon tactics. Representations of manifestos and pro...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Francês |
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Pléiade (EA 7338)
2018-09-01
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| Edice: | Itinéraires |
| Témata: | |
| On-line přístup: | https://journals.openedition.org/itineraires/4273 |
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