The influence of social media food marketing on body mass index among college students: public health and media perspectives

BackgroundSocial media marketing (SMM) has become a powerful tool for influencing food-related decisions among young people. By actively engaging users with targeted, interactive food content, it shapes individual preferences and consumption patterns. This study examines the impact of SMM on obesity...

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Principais autores:	Ali Ibrahim, Wegdan Bani-Issa, Alounoud AlMarzouqi, Shamsa Al-awar, Samah Ibrahim, Adam Ibrahim, Hajar Ibrahim, Heba Khalil, Dana N. Abdelrahim
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Frontiers Media S.A. 2025-03-01
coleção:	Frontiers in Communication
Assuntos:	obesity body mass index digital marketing social media food consumption behavior college students
Acesso em linha:	https://www.frontiersin.org/articles/10.3389/fcomm.2025.1525927/full
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