Role of recruitment analytics in optimizing candidate experience and employer brand image: a HC BRidge Framework perspective

Abstract This research aims to explore the relationship between recruitment efficiency metrics and brand reputation (BR), with candidate experience (CE) serving as a mediating variable, using the HC BRidge Framework. Data were gathered from 344 professionals within the IT/ITES sector using purposive...

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Bibliografische Detailangaben

Hauptverfasser:	Phebi Priyadarsini, Sreejith S.S
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	SpringerOpen 2025-09-01
Schriftenreihe:	Future Business Journal
Schlagworte:	Recruitment analytics Candidate experience Employer branding HC BRidge Framework Brand reputation Talent acquisition
Online-Zugang:	https://doi.org/10.1186/s43093-025-00642-3
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