Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment

Purpose- This paper aimed to determine the conditional effect of University reputation on the indirect process of external prestige on the relationship between social media and students’ attitude towards postgraduate enrollment. Design/Methodology- The study adopted a cross-sectional survey design...

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Detalles Bibliográficos

Principais autores:	Gabriel Simiyu, Joyce Komen, Ronald Bonuke
Formato:	Artigo
Idioma:	Inglês
Publicado:	Seisense 2019-08-01
Series:	SEISENSE Journal of Management
Assuntos:	Social Media External Prestige University Reputation Students’ Attitude
Acceso en liña:	https://journal.seisense.com/jom/article/view/186
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