Elderly consumers existent or not?: Portrayal of consumers 65+ in print ads in Serbia

The paper aims at opening a discussion on representation of elderly consumers in advertising messages in local markets. It builds upon previous studies in the US and Western Europe, tackling the issues of advertising addressed to elderly consumers. Theoretical background is rooted in socio-psycholog...

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Xehetasun bibliografikoak

Egile nagusia:	Ognjanov Galjina
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Srpsko udruženje za marketing 2017-01-01
Saila:	Marketing (Beograd. 1991)
Gaiak:	elderly consumers advertising print media exploratory study content analysis
Sarrera elektronikoa:	https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711703183O.pdf
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!