Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising

This study has been conducted to investigate the effects of demographic characteristics including age, gender, marital status, education level, occupation type, and income level on encouraging public donations through advertising via SMS service in order to evaluate the effects rate of these element...

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Podrobná bibliografie

Hlavní autoři:	M. H. Hosseini, S. Hajizadeh, B. Hassanpour
Médium:	Artigo
Jazyk:	Persa
Vydáno:	University of Isfahan 2011-01-01
Edice:	تحقیقات بازار یابی نوین
Témata:	SMS advertising- Public donations- Demographic characteristics
On-line přístup:	http://uijs.ui.ac.ir/nmrj/browse.php?a_id=686&sid=1&slc_lang=en
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