The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application
ABSTRACT: People use social media not only for social purposes but also for business purposes. It is used in management and marketing as a tool to manage organizations and market products and services, especially to influence customers’ intention and satisfaction. Therefore, the research purpose is...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2022-09-01
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| coleção: | Journal of Open Innovation: Technology, Market and Complexity |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2199853122007260 |
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