Exploring the impact of negative brand experiences on consumer emotions and behavior
With the continuous development of social media, negative brand emotions have emerged as a significant social phenomenon. However, existing marketing research predominantly focuses on positive emotions. This study aims to explore how the sensory, emotional, behavioral, intellectual, and social dimen...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Korean Marketing Association
2025-04-01
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| Serija: | Asia Marketing Journal |
| Teme: | |
| Online dostop: | https://amj.kma.re.kr/journal/vol27/iss1/7/ |
| Oznake: |
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