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Countries’ green brands within the context of sustainable development goals

This study aims to fill the gap in estimating the Green Country Brand Strength Index and its convergence among EU countries and Ukraine (as a potential EU candidate) from 2006 to 2020. Drawing upon data from the World Data Bank, Eurostat, and The Food and Agriculture Organization, the study employs...

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Autori principali: Oleksii Lyulyov, Tetyana Pimonenko, Yang Chen, Aleksy Kwilinski, Us Yana
Natura: Artigo
Lingua:Inglês
Pubblicazione: Elsevier 2024-07-01
Serie:Journal of Innovation & Knowledge
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Accesso online:http://www.sciencedirect.com/science/article/pii/S2444569X24000489
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