Quality management system in trade: Internationalization of marketing relations with consumers
The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers for the quality of a product. It means that a product should possess physica...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
University of Kragujevac, Faculty of Agronomy, Cacak
2014-01-01
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| Series: | Acta Agriculturae Serbica |
| Assuntos: | |
| Acceso en liña: | http://scindeks-clanci.ceon.rs/data/pdf/0354-9542/2014/0354-95421437015J.pdf |
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