Transmedia Storytelling as a Potential Employer Branding Strategy
This article analyses talent attraction and recruitment processes considering the theory of convergence culture and its concepts of participatory culture, collective intelligence and transmedia storytelling. The aim is to understand the potential of transmedia storytelling in the recruitment process...
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| Автор: | |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universidade do Porto
2020-04-01
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| Серія: | U.Porto Journal of Engineering |
| Предмети: | |
| Онлайн доступ: | https://journalengineering.fe.up.pt/article/view/558 |
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