Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising
Today, by increasing use of mobile services, mobile advertising is considered as one of the most important and influential marketing activities. In this regard, advertising activities need to focus on customers and their needs, tendencies and complete advertising admission process by providing value...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
University of Tehran, Faculty of Management
2015-09-01
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| Serie: | مدیریت بازرگانی |
| Soggetti: | |
| Accesso online: | https://jibm.ut.ac.ir/article_51917_e227491ccbcf831eb69f2a0462655b94.pdf |
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