CSR Investment Strategy for Live-Streaming Supply Chain Considering Consumer Preference
Live streaming has been widely used by enterprises to motivate consumers in real-time interactions. However, live streamers’ corporate social responsibility (CSR) has been overlooked in existing studies. This paper examines the CSR investment strategy for the brand owner and live streamer considerin...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2024-12-01
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| Serie: | Systems |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2079-8954/13/1/19 |
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