Marketing strategies in anti-recessionary management: classification signs and application conditions

In the article the research of marketing strategies in anti-recessionary management essence is conducted, their features and an application condition in system of anti-recessionary management are defined, classification signs are analyzed and generated.

Dades bibliogràfiques

Autor principal:	Yu.M. Melnyk
Format:	Artigo
Idioma:	Inglês
Publicat:	Sumy State University 2011-12-01
Col·lecció:	Marketing i Menedžment Innovacij
Matèries:	marketing anti-recessionary strategy mechanism of marketing anti-recessionary management marketing tools crisis phenomena
Accés en línia:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_105_110.pdf
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