THE ASSOCIATIONS OF SPORT BRAND “UNIVERSITATEA CRAIOVA”
A brand image is a set of associations, usually organized in a significant way. An association and an image are both perceptions that reflect or not an objective reality. The fundamental value of a brand name is often its set of associations - more precisely their meaning for the people. Association...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitatea din Craiova
2018-12-01
|
| coleção: | Annals of the University of Craiova: Economic Sciences Series |
| Assuntos: | |
| Acesso em linha: | http://feaa.ucv.ro/AUCSSE/0046v2-010.pdf |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|