B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM
Customer churn prediction is very important for e-commerce enterprises to formulate effective customer retention measures and implement successful marketing strategies. According to the characteristics of longitudinal timelines and multidimensional data variables of B2C e-commerce customers’ shoppin...
שמור ב:
| Principais autores: | , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
MDPI AG
2022-04-01
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| סדרה: | Journal of Theoretical and Applied Electronic Commerce Research |
| נושאים: | |
| גישה מקוונת: | https://www.mdpi.com/0718-1876/17/2/24 |
| תגים: |
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