Algorithm Awareness and User Motivation as Predictors of TikTok Engagement Among Generation Z in South Jakarta
This study investigates the relationship between motivation, algorithmic awareness, and engagement behavior among Generation Z TikTok users in South Jakarta, Indonesia. Guided by the uses and gratifications theory, we examine how user motivation drives engagement on an algorithmically curated platfo...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
ANPOR Korea
2025-11-01
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| coleção: | Asian Journal for Public Opinion Research |
| Acesso em linha: | https://doi.org/10.15206/ajpor.2025.13.4.400 |
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