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Algorithm Awareness and User Motivation as Predictors of TikTok Engagement Among Generation Z in South Jakarta

This study investigates the relationship between motivation, algorithmic awareness, and engagement behavior among Generation Z TikTok users in South Jakarta, Indonesia. Guided by the uses and gratifications theory, we examine how user motivation drives engagement on an algorithmically curated platfo...

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Principais autores: Cinta Khulwa, Amia Luthfia, Muhammad Aras
Formato: Artigo
Idioma:Inglês
Publicado em: ANPOR Korea 2025-11-01
coleção:Asian Journal for Public Opinion Research
Acesso em linha:https://doi.org/10.15206/ajpor.2025.13.4.400
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