E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS
The main objective of this study is to recognize the E-marketing and its impact on enhancing the competitive advantage in five star resorts in Sharm El Sheikh City. Hence the importance of this research stems from the resorts need of a competitive advantage to strengthen its competitive status. So,...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
Mansoura University, Faculty of Tourism and Hotels
2019-06-01
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| coleção: | Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq (Ǧāmiʿaẗ Al-Mansoura) |
| Assuntos: | |
| Acesso em linha: | https://mkaf.journals.ekb.eg/article_107008_658c130b085b92fa02523e71035e814d.pdf |
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