Membangun strategi memenangkan pasar persaingan pada toko pakaian di kota Tegal

Abstract : This research is aimed to find out how far the improvement of store operation excellence, the increase of store communication effectiveness (visual merchandising), area trading optimization, focused marketing activity and community involvement have been built in clothing stores in Tegal c...

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Bibliographic Details

Main Authors:	Makmur Sujarwo, Setyowati Soebroto
Format:	Artigo
Language:	Inglês
Published:	Lembaga Pengembangan Publikasi Ilmiah dan Buku Ajar, Universitas Muhammadiyah Surakarta 2018-06-01
Series:	Benefit Jurnal Manajemen dan Bisnis
Subjects:	market winning strategy, excellence store operations, visual merchandising, area trading optimization, focused marketing activities and community involvement
Online Access:	http://journals.ums.ac.id/index.php/benefit/article/view/5455
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