When Stock Disappears, Psychology Appears: The Moderating Effect of the Regulatory Focus on Consumer Reactions to Out-of-Stock
Objective: this study investigates the moderating effect of consumers’ regulatory focus (promotion vs. prevention) on their reactions to out-of-stock (OOS) situations in retail environments. The objective is to understand how different regulatory profiles influence purchase intention when products a...
সংরক্ষণ করুন:
| প্রধান লেখক: | , , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2025-08-01
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| মালা: | BAR: Brazilian Administration Review |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://bar.anpad.org.br/index.php/bar/article/view/718 |
| ট্যাগগুলো: |
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