The Effectiveness of E-Marketplaces as Trading Platforms in Cape Town
The goal of this paper was to investigate the effectiveness of e-marketplaces for Cape Town's Small and Medium Retailers (SMRs). With the rise of e-commerce, small and medium retailers (SMRs) must find ways to stay connected to customers; geographical barriers should not be an impediment to their re...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Sprint Investify
2023-07-01
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| Series: | Expert Journal of Marketing |
| Assuntos: | |
| Acceso en liña: | https://marketing.expertjournals.com/23446773-1107/ |
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