THE ROLE OF BRAND LOVE IN MEDIATING EFFECT OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: A CASE STUDY ON OVO APPLICATION USERS IN DENPASAR CITY, INDONESIA
The purpose of this research is to examine and explain the role of brand love in mediating the effect of brand experience and brand trust on brand loyalty of OVO users. Determination of the sample using a non-probability sampling method, namely purposive sampling. The research subjects were OVO user...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
iVolga Press
2022-05-01
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| coleção: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Assuntos: | |
| Acesso em linha: | http://rjoas.com/issue-2022-05/article_13.pdf |
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