Conventional Marketing: The Unconventional Way- Reconceptualising Guerrilla Use of Traditional Media
Sustainable entrepreneurship has become a critical concern for small and medium-sized enterprises (SMEs), particularly in Asian and emerging-market contexts where firms operate under severe resource constraints and institutional complexity. Conventional marketing approaches are often financially pr...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Asia Academic Press
2026-01-01
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| coleção: | Journal of Asia Entrepreneurship and Sustainability |
| Assuntos: | |
| Acesso em linha: | https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/132 |
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