Programmatic advertising: past, present and future. bibliometric analysis
Digital advertising investment has increased in recent years, with automated contracting models, programmatic advertising, search engines and social networks standing out. In this context, and taking into account the significant increase in artificial intelligence, the aim of this study is to carry...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Cátedra UNESCO en Gestión de Información en las Organizaciones (La Habana)
2024-12-01
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| Series: | GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología |
| Assuntos: | |
| Acceso en liña: | https://gecontec.org/index.php/unesco/article/view/201 |
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