The Strategic Goals of US Election Ads on Social Media
Election campaigns increasingly pursue their strategic goals online, using digital advertising not only to persuade voters but also to raise funds, mobilize supporters, and collect data. These varied objectives reflect how campaigns operate within broader networks of candidates, parties, and outsid...
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| Principais autores: | , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
HOPE
2025-12-01
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| coleção: | Journal of Quantitative Description: Digital Media |
| Assuntos: | |
| Acesso em linha: | https://journalqd.org/article/view/9130 |
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