ANALISIS KEPUASAN PELANGGAN, KEPERCAYAAN, DAN LOYALITAS PELANGGAN: PERAN VARIABEL PEMODERASI SWITCHING COST

The purpose of this study is to examine the effect of customer satisfaction on customer loyalty, the effect of trust on customer loyalty, the effect of switching cost as moderating variable on the relationship between customer satisfaction and customer loyalty, and the effect of switching cost as mo...

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Bibliografski detalji

Glavni autor:	Ari Setiyaningrum
Format:	Artigo
Jezik:	Inglês
Izdano:	Department of Management, Faculty of Economics and Business, Universitas Surabaya 2010-09-01
Serija:	Manajemen dan Bisnis
Teme:	kepuasan pelanggan, kepercayaan, loyalitas pelanggan, switching cost
Online pristup:	https://www.journalmabis.org/mabis/article/view/168
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