Golf Equipment Brands Association and Functional Congruence Sponsorship Communication with Golfers on the PGA Tour and LIV Golf Tour
Sponsorship offers marketing benefits of a brand association and, for some sponsors, a functional congruence with the brand, having a participatory role for the property. A functional congruence exists for golf equipment brands with professional golfers using their golf clubs and golf balls in tourn...
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universitat de Vic - Universitat Central de Catalunya
2025-12-01
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| Collection: | Obra Digital |
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| Accès en ligne: | https://revistesdigitals.uvic.cat/index.php/obradigital/article/view/482 |
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