Exploring farmers’ psychological perspectives on multimedia-based agro-advisory services

Abstract Agro-advisory through multimedia plays a crucial role for improving farmers’ access to information and serves as a ready reckoner for the stakeholders to make better and informed decisions. Although there is existing research on multimedia-based agro-advisory services (MAS), there remains a...

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Autors principals:	Sonali Mallick, Rajarshi Roy Burman, Rabindra Nath Padaria, Girijesh Singh Mahra, Kaustav Aditya, Kapila Shekhawat, Satyapriya, Sudipta Paul, Subhashree Sahu, Sitaram Bishnoi, Rahul Singh, Karthik Kumar Manjunath, Sushmita Saini, Sweety Mukherjee
Format:	Artigo
Idioma:	Inglês
Publicat:	Nature Portfolio 2025-03-01
Col·lecció:	Scientific Reports
Matèries:	Indo-Gangetic plains Multimedia-based agro-advisory services Structural equation modeling UTAUT
Accés en línia:	https://doi.org/10.1038/s41598-025-92936-3
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