HALAL INTEGRITY AND COMPETITIVE INTELLIGENCE IN ENHANCING HALAL HOTEL STRATEGY IMPLEMENTATION
The rising popularity of halal tourism in Indonesia has led to have stronger competition among hotels aiming to attract to have Muslim travelers. Various challenges in implementing to have Halal Integrity (HI) and Competitive Intelligence (CI) are found to have frequently, especially within the comp...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Airlangga
2025-11-01
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| Serie: | JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| Soggetti: | |
| Accesso online: | https://e-journal.unair.ac.id/JEBIS/article/view/72724 |
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