Mimotopie and scenography in advertising discourse of life insurance companies and funeral service
<p>Advertising discourse in contemporary times can be considered, par excellence, a place of encounter, in which we can observe the argumentative, contradictory and controversial values between the global and the local. In this sense, this article aims to examine the mimotopic statute and the consti...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Português |
| Publicado: |
Universidade do Vale do Rio dos Sinos (UNISINOS)
2016-11-01
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| Series: | Calidoscópio |
| Acceso en liña: | http://revistas.unisinos.br/index.php/calidoscopio/article/view/9034 |
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