The influence of Bank Syariah Indonesia's brand logo on brand image: comparison between brand personality and halal brand personality
Purpose: The main purpose of this study is to investigate the effect of the brand logo on brand image, with the mediation of brand personality and brand familiarity. Methodology: Questionnaires were distributed online to users of Bank Syariah Indonesia throughout Indonesia and obtained data from 2...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
P3EI-Center for Islamic Economics Studies and Development
2022-01-01
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| Serier: | Asian Journal of Islamic Management |
| Fag: | |
| Online adgang: | https://journal.uii.ac.id/AJIM/article/view/20891 |
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