Analysis of the Competitive Environment of Cider Producers in the Russian Market of Low-alcohol Beverages

The Russian cider market has developed due to changes in consumer habits and an increase in the share of low-alcohol beverages. However, ensuring and increasing the competitiveness of traditional cider in the market of low-alcohol beverages is difficult, and requires more detailed study. This is due...

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Principais autores:	Alexander Yu. Boiko, Alexander E. Trubin, Elena V. Filimonova
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Synergy University 2023-06-01
coleção:	Современная конкуренция
Assuntos:	competitive environment low-alcohol drinks market cider cider competitiveness russian cider market
Acesso em linha:	https://www.moderncompetition.ru/jour/article/view/1046
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