Online Shopping: Motivation, Loyalty and Process
The study’s objective was to understand the motivation and loyalty of online shoppers in South Africa, and to understand the process undertaken by online shoppers in procuring products and services online. The literature review covered benefits and factors that influence online shopping, online shop...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Sprint Investify
2020-05-01
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| Serie: | Expert Journal of Marketing |
| Soggetti: | |
| Accesso online: | http://marketing.expertjournals.com/23446773-804/ |
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