Consumer perceptions of plant-based meat innovation: a focus group study on food technology
Novel plant-based meat products that aim to mimic the taste and texture of conventional meat have been proposed as a key tool to encourage sustainable dietary shifts. The innovative qualities of these products have been emphasized in consumer marketing campaigns and across brand communication, part...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Frontiers Media S.A.
2026-04-01
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| Serie: | Frontiers in Sustainable Food Systems |
| Soggetti: | |
| Accesso online: | https://www.frontiersin.org/articles/10.3389/fsufs.2026.1800499/full |
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