Pengaruh keunggulan bersaing terhadap kinerja pemasaran pengrajin rotan Pekanbaru
This study attepts to determine the effect of competitive advantage on the marketing performance of rattan craftsmen SMEs where—before the Covid 19 epidemic until the current implementation of New Normal— marketing performance continued to decline and was difficult to develop. Therefore, this be...
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| Principais autores: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Research Center and Community Services
2021-04-01
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| coleção: | Journal of Business & Banking |
| Acesso em linha: | https://journal.perbanas.ac.id/index.php/jbb/article/view/2487 |
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