The influence of green marketing orientation on customer behavior - A study in the real estate sector in Vietnam
Green marketing plays a crucial role in sustainable development strategies for businesses, helping them differentiate by targeting environmentally conscious customers. The development of green real estate contributes to reducing negative impacts on the environment, society, and economy. This study a...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Vietnamita |
| 出版事項: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-03-01
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| シリーズ: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| 主題: | |
| オンライン･アクセス: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3472 |
| タグ: |
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